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Rekrutmen GO-JEK Jakarta Agustus 2021
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About the Role As Product Marketing Manager you will work with several stakeholders in Gojek, from creative, media, growth and partnerships which are handled by different functions. You will be working closely with each stakeholder to strategize GoFin’s Insurance and Investment Platform Campaigns, including but not limited to segmentation, channel selection, creative deliverables, and campaign timeline. You will also need to continuously manage the campaign prioritization, draft the campaign details, launch the campaigns, analyze the campaign result, and provide insights from each campaign. What You Will Do
Work closely with the Partnership and Growth team on building & implementing Go-to-Market strategy for insurance & investment platform adoption.
Evaluate, track, improve and optimise existing features to maximise the adoption rate by redefining the target audience, marketing communications and branding, promotions, and channel distribution.
Optimise & redefine feature adoption to improve user experience together with Product Manager, UX team, Growth Lead, Consumer Risk & Research.
Actively collaborate across function & streams (Business Intelligence, Marketing Analytics, CRM, Performance Marketing, Social Media, Creative, Growth Ops, Consumer PR, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, execution, campaign monitoring, & building report.
Identify the most suitable marketing channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.
Work closely with the Brand team to build marketing assets and media plans.
Manage RPL & Marketing spend as per budget, to achieve OKR efficiently.
What You Will Need
BA/MS in Management, Communication, preferably with Marketing concentration or related major
Min. 3 years of working experience in related industry.
Understanding in Facebook Advertising, Google Adwords, Clevertap, Google Analytics, Google suite and Ms. Excel Will Be a plus point.
Data person, strong analytical skills, attention to detail and accuracy, able to do data tracking, data analytic, data insight and create comprehensive reports.
Able to manage time, prioritize multiple tasks and projects in a fast-paced environment, self-driven, willing to learn, and love challenges.
Experience in e-commerce, Fintech, or mobile internet industry is preferred.
About the Team Our team’s collective goal is to shape the convenience of accessing insurance and investment products on our journey to provide financial inclusion for all Indonesians that resonates with trust and reliability. This role will be part of the Insurance & Investment Platform team within Gojek’s Financial Services Platform. We are constantly figuring out new ways to prioritise easy access to financial products like insurance and investment with scalable integration for a wider range of partners in new verticals. The team will work not only with Gojek internal product teams like Transport, Food, Logistic, etc, but also with our third-party insurtech, fintech, and other partners in the financial sector. This is an exciting time to join our relatively new squad as we’re prepared to expand rapidly in 2021 by tapping into newly-emerged offerings within the Gojek group ecosystem and beyond. About Us Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.' Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs. As of 2018, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operatesin Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia. Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others. Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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